Christopher Wright, PMG

The premise of this spot was to follow a Buffalo Bills fan throughout 50 years of his life, highlighting the evolution of the VISA Card transaction technology, the life events that molded him, and the highs and lows (mostly lows) that come with Bills fandom. A lot of research was done to make sure the technology, store paraphernalia, and picture vehicles were accurately depicted at the various stages in his life story. Shooting in Buffalo provided us with everything we needed to tell the story of his fandom, but all of the credit card technology, the license plates, and hero props came from Los Angeles prop houses. https://www.youtube.com/watch?v=oaoiHCEtIgM